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Trailside Estates Brochure
Trailside Estates
Who: The turn of the century neighborhoods throughout Salida have long been admired for their strong character, quality architecture, and rich streetscapes. Inspired by this local palette of landscape and architecture, Trailside Estates will form it's own special character while maintaining the tradition of historic Salida.
Desires: The client wanted a brochure to promote Trailside Estates that would combine classy victorian charm with the more progressive reality that we live in today. The brochure is part of a multi-phase marketing plan that includes direct mail marketing and a website.
Results: Since the client was starting from scratch the first order of business was to create a logo. We decided the brochure would be a 4-page full color brochure. Brad then used color schemes that complimented each other but were plain so that the photos used in the brochure would pop off the page.

Who: Allaboutrivers.com is a portal website for whitewater rafting and kayaking. The website is an electronic guide book that contains video, photos, maps, and lists of outfitters.
Desires: To create physical guidebooks that whitewater enthusiasts can take with them down the river. The books must be colorful and filled with photos. They also have to be waterproof, small, and extremely durable.
Results: Brad created colorful, durable, and easy to understand guidebooks. He managed the design, layout, and production of the books.