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Home  > Portfolio  > Search Engine Optimization Portfolio { Search Engine Optimization Portfolio }   AllAboutRivers.com and Rafting.AllAboutRivers.com   Monthly Traffic on AllAboutRivers.com   2004 (actual) Months Jan Visits 3,617   2005 (actual) Months Jan Visits 4,970   2006 (actual) Months Jan Visits 13,864   2007 (actual) Months Jan Visits 17,657   2008 (some are estimated) Months Jan Visits 32,789   2004 (actual) Months Feb Visits 3,962   2005 (actual) Months Feb Visits 5,378   2006 (actual) Months Feb Visits 14,508   2007 (actual) Months Feb Visits 18,657   2008 (some are estimated) Months Feb Visits 35,233   2004 (actual) Months Mar Visits 4,718   2005 (actual) Months Mar Visits 8,598   2006 (actual) Months Mar Visits 20,858   2007 (actual) Months Mar Visits 30,412   2008 (some are estimated) Months Mar Visits 47,666   2004 (actual) Months Apr Visits 5,949   2005 (actual) Months Apr Visits 10,221   2006 (actual) Months Apr Visits 25,474   2007 (actual) Months Apr Visits 42,056   2008 (some are estimated) Months Apr Visits 57,752   2004 (actual) Months May Visits 8,925   2005 (actual) Months May Visits 14,893   2006 (actual) Months May Visits 37,992   2007 (actual) Months May Visits 66,474   2008 (some are estimated) Months May Visits 89,246   2004 (actual) Months Jun Visits 10,500   2005 (actual) Months Jun Visits 18,797   2006 (actual) Months Jun Visits 42,221   2007 (actual) Months Jun Visits 84,017   2008 (some are estimated) Months Jun Visits 110,000   2004 (actual) Months Jul Visits 11,200   2005 (actual) Months Jul Visits 20,861   2006 (actual) Months Jul Visits 41,203   2007 (actual) Months Jul Visits 100,228   2008 (some are estimated) Months Jul Visits 140,000   2004 (actual) Months Aug Visits 9,736   2005 (actual) Months Aug Visits 21,003   2006 (actual) Months Aug Visits 33,678   2007 (actual) Months Aug Visits 76,395   2008 (some are estimated) Months Aug Visits 110,000   2004 (actual) Months Sep Visits 7,205   2005 (actual) Months Sep Visits 15,207   2006 (actual) Months Sep Visits 22,074   2007 (actual) Months Sep Visits 40,455   2008 (some are estimated) Months Sep Visits 60,000   2004 (actual) Months Oct Visits 5,214   2005 (actual) Months Oct Visits 12,980   2006 (actual) Months Oct Visits 16,680   2007 (actual) Months Oct Visits 30,350   2008 (some are estimated) Months Oct Visits 50,000   2004 (actual) Months Nov Visits 3,749   2005 (actual) Months Nov Visits 10,120   2006 (actual) Months Nov Visits 14,439   2007 (actual) Months Nov Visits 24,134   2008 (some are estimated) Months Nov Visits 40,000   2004 (actual) Months Dec Visits 3,101   2005 (actual) Months Dec Visits 8,664   2006 (actual) Months Dec Visits 12,052   2007 (actual) Months Dec Visits 22,159   2008 (some are estimated) Months Dec Visits 35,000 Who: AllAboutRivers.com is the premier online river guidebook for whitewater kayaking and its partner site, Rafting.AllAboutRivers.com is the most popular site for whitewater rafting. Started in 1999, it is the original online guidebook. It's interactive tools allow site visitors to review trips, contact trip providers, suggesting new content, and chat with other users about their experiences. Between the two sites, there are roughly tens of thousands of pages of content...and growing monthly. Desires: Based on the combination of attractive design, ease of use, and depth of content, this site is arguably the most useful for rafting and kayaking on the entire internet. However, that doesn't automatically mean it will be the highest traffic. We ensure this by implementing search optimization and link building strategies on a regular basis. Our goal is to maximize the number of top 5 placements in the organic results of the top search engines every month. Our measurable goal is to continue doubling our traffic and get 1,000,000 visits in 2008. Results: We completed a massive overhaul of the database, design, and functionality of the site in February 2005 which included some search engine optimization. Since that time, we've been working on creating new content, optimizing current content and maximizing inbound links. We're seeing good results and have experienced a 2x increase in traffic each year from 2004 to 2007. In 2008, we are on course to achieve a large increase in traffic again. In 2007 we received more than 350,000 click thru's from search engines based on the tens of thousands of top 20 natural search results in google.com and other search engines. >> More info about traffic on allaboutrivers.com <<   AllAboutRivers Online Kayak and Book Store   Monthly Traffic on store.allaboutrivers.com   2008 (some estimated) Months Jan Visits 6,899   2008 (some estimated) Months Feb Visits 6,439   2008 (some estimated) Months Mar Visits 9,530   2007 (actual) Months Apr Visits 2,424   2008 (some estimated) Months Apr Visits 9,894   2007 (actual) Months May Visits 2,938   2008 (some estimated) Months May Visits 14,500   2007 (actual) Months Jun Visits 3,012   2008 (some estimated) Months Jun Visits 19,000   2007 (actual) Months Jul Visits 3,141   2008 (some estimated) Months Jul Visits 21,000   2007 (actual) Months Aug Visits 2,750   2008 (some estimated) Months Aug Visits 18,000   2007 (actual) Months Sep Visits 3,990   2008 (some estimated) Months Sep Visits 14,000   2007 (actual) Months Oct Visits 5,099   2008 (some estimated) Months Oct Visits 10,000   2007 (actual) Months Nov Visits 4,305   2008 (some estimated) Months Nov Visits 9,500   2007 (actual) Months Dec Visits 4,507   2008 (some estimated) Months Dec Visits 9,000 Monthly Sales on store.allaboutrivers.com   2007 (actual) Months Jan Sales in $ 675   2008 (actual) Months Jan Sales in $ 3,763   2007 (actual) Months Feb Sales in $ 504   2008 (actual) Months Feb Sales in $ 1,787   2007 (actual) Months Mar Sales in $ 670   2008 (actual) Months Mar Sales in $ 2,533   2007 (actual) Months Apr Sales in $ 831   2008 (actual) Months Apr Sales in $ 3,410   2007 (actual) Months May Sales in $ 1,700   2007 (actual) Months Jun Sales in $ 1,900   2006 (actual) Months Jul Sales in $ 264   2007 (actual) Months Jul Sales in $ 1,336   2006 (actual) Months Aug Sales in $ 363   2007 (actual) Months Aug Sales in $ 1,193   2006 (actual) Months Sep Sales in $ 148   2007 (actual) Months Sep Sales in $ 1,328   2006 (actual) Months Oct Sales in $ 389   2007 (actual) Months Oct Sales in $ 1,412   2006 (actual) Months Nov Sales in $ 301   2007 (actual) Months Nov Sales in $ 469   2006 (actual) Months Dec Sales in $ 532   2007 (actual) Months Dec Sales in $ 1,288 Who: The AllAboutRivers Online store is owned and operated by Quicksilver Interactive. It is integrated into the main allaboutrivers sites. Some of the inventory that we sell is stored and shipped by Quicksilver Interactive and some of it is stored and shipped by partner businesses. Desires: We originally launched our online store in 2005 and used it to process orders for the advertisements sold on the site. To capitalize on the many thousands of visitors to our site each month, we wanted to expand the store to include guidebooks and eventually find some partners to offer more items. Results: In June of 2006, we launched the online book store with a small selection of guide books. Over the following year we increased the titles of books that we carry and optimized each category and item for natural search engine results. Based on this success, we were able to find a partner in Alder Creek Kayak and Canoe to offer a full selection of kayak gear. We launched an updated online store with the kayak gear in August of 2007. We found a partner for footwear and in January of 2008 we started offering men's and women's footwear for sale on the site. As we've added products for sale on our site, the traffic is increased significantly. However, since we didn't start tracking the traffic on our store subdomain separately until April of 2007, the traffic graph won't show the progress from the beginning. However, the sales graph does show that we've been growing at a steady rate. AlderCreek.com and Shop.AlderCreek.com   Monthly Combined Traffic on the Alder Creek Sites   2005 (actual) Months Jan Visits 3,368   2006 (actual) Months Jan Visits 3,938   2007 (actual) Months Jan Visits 4,074   2008 (some are estimated) Months Jan Visits 18,066   2005 (actual) Months Feb Visits 3,708   2006 (actual) Months Feb Visits 3,826   2007 (actual) Months Feb Visits 4,080   2008 (some are estimated) Months Feb Visits 18,721   2005 (actual) Months Mar Visits 5,126   2006 (actual) Months Mar Visits 5,658   2007 (actual) Months Mar Visits 5,696   2008 (some are estimated) Months Mar Visits 24,792   2005 (actual) Months Apr Visits 6,416   2006 (actual) Months Apr Visits 6,855   2007 (actual) Months Apr Visits 8,518   2008 (some are estimated) Months Apr Visits 28,594   2005 (actual) Months May Visits 7,104   2006 (actual) Months May Visits 6,829   2007 (actual) Months May Visits 17,857   2008 (some are estimated) Months May Visits 34,496   2005 (actual) Months Jun Visits 6,877   2006 (actual) Months Jun Visits 6,460   2007 (actual) Months Jun Visits 24,422   2008 (some are estimated) Months Jun Visits 42,176   2005 (actual) Months Jul Visits 7,346   2006 (actual) Months Jul Visits 7,065   2007 (actual) Months Jul Visits 33,019   2008 (some are estimated) Months Jul Visits 45,000   2005 (actual) Months Aug Visits 6,971   2006 (actual) Months Aug Visits 6,493   2007 (actual) Months Aug Visits 27,249   2008 (some are estimated) Months Aug Visits 40,000   2005 (actual) Months Sep Visits 5,497   2006 (actual) Months Sep Visits 5,543   2007 (actual) Months Sep Visits 23,166   2008 (some are estimated) Months Sep Visits 30,000   2005 (actual) Months Oct Visits 4,318   2006 (actual) Months Oct Visits 5,064   2007 (actual) Months Oct Visits 18,046   2008 (some are estimated) Months Oct Visits 25,000   2005 (actual) Months Nov Visits 4,094   2006 (actual) Months Nov Visits 3,795   2007 (actual) Months Nov Visits 16,651   2008 (some are estimated) Months Nov Visits 22,000   2005 (actual) Months Dec Visits 4,147   2006 (actual) Months Dec Visits 3,744   2007 (actual) Months Dec Visits 15,365   2008 (some are estimated) Months Dec Visits 20,000 Who: Alder Creek Kayak & Canoe is the largest paddle sports retailer in the Pacific Northwest with 3 locations in Portland Oregon. They carry core kayak and canoe gear but don't have footwear or apparel. Desires: Alder Creek already had an online store through monster commerce. They updated the inventory manually and as a result weren't able to put much of their inventory for sale online. They also did not have the ability to optimize the store for natural search results. They wanted an e-commerce system that was integrated into their point of sale system and that would significantly contribute to their overall sales. Results: We began hosting their main website in December of 2006. At that time, we also started building a custom e-commerce application that would be integrated into their point of sale system. We finished in the spring of 2007 and launched it in late April. The store had many SEO friendly features built in. At that time they had the majority of the inventory they carried in store on the site. Over the course of the summer and fall of 2007, they continued to add inventory to the site. We optimized their main site and added new functionality. Their traffic has increased exponentially and will continue a strong growth curve in 2008 because of the search engine optimization techniques that we use. Smoky Mountain Outdoor Center   Monthly Traffic on smokymountainrafting.com   2007 (actual) Months Jan Visits 6,291   2008 (actual) Months Jan Visits 6,697   2006 (actual) Months Feb Visits 4,538   2007 (actual) Months Feb Visits 6,410   2008 (actual) Months Feb Visits 7,529   2006 (actual) Months Mar Visits 7,927   2007 (actual) Months Mar Visits 8,264   2008 (actual) Months Mar Visits 9,961   2006 (actual) Months Apr Visits 7,201   2007 (actual)