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| Internet Advertising
Internet advertising is advertising on search engines and other popular portal websites. These advertisements can be text based ads like listings and pay-per-click ads or they can be graphical banner or button ads. These ads link to your website so you get traffic from the portal site to your site. Because all traffic on the internet can be tracked, internet advertising can be a very cost effective way to boost traffic on your site and to grow your business. Internet advertising can provide a secondary boost in traffic if your ad includes a text link to your site. Pay-per-click ads and listings generally do. Banner ads generally don't. Search engines such as google.com are able to see text links and this will show that your site is more popular which will improve your results in search engines. Graphical banner ads that don't include a text link will not help your search engine placement. Ads with text links will send traffic to your site and will also help your search engine placement. |
