We are internet marketing specialists who can boost the traffic on your website. Our definition of internet marketing - methods of using the internet to promote products and services. These methods include search engine optimization, internet advertising, and e-mail marketing. At Quicksilver Interactive, we primarily focus on search engine optimization and internet advertising which can be described as pull marketing. In other words, you're not pushing anything out to people but rather your pulling them into your website when they are looking for your products and services.
Search Engine Optimization
An example of pull marketing is when people use search engines to try to find something. They type a search phrase into a search engine such as google.com. Google retrieves what it thinks is the best websites that they've found for the specified search phrase. Ideally, your website is considered the most valid site for the search phrases pertaining to your business. In order to get a search engine like google to show you as #1 for the most popular search terms related to your business, you generally have to do some search engine optimization on your site.
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Another example of pull marketing is advertising on search engines and other popular portal websites. Advertisements can be text based ads like listings and pay-per-click ads or they can be graphical banner or button ads. These ads link to your website so you get traffic from the portal site to your site. Because all traffic on the internet can be tracked, internet advertising can be a very cost effective way to boost traffic on your site and to grow your business.
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