Search Engine Optimization That Works
Search engine optimization is the process of designing a website so that it ranks highly in the search engines when someone searches for specific phrases related to the site. Google is the most used search engine on the internet by far. So, your ultimate goal is top placements in google for terms that people are looking for.
What are people looking for?
The first part of optimization is figuring out the exact terms that people are looking for. We have a proprietary database of search terms and the number of times they've been searched over the past 3 years. We use this database to create a list of terms that we will target on your website.
How does Google rank sites?
Google looks at your meta tags, your url, and content on the page. They also keep track of inbound links to your website. Based on these criteria, they come up with an algorithm (mathematical equation), and they rank every site that's in their search engine. When someone does a search they try to match the best websites based on their results. We have an understanding of the criteria Google uses to do this.
A recipe for search engine optimization that works
An exact recipe is hard to define because every website is in a different situation. Some industries are more competitive than others. However, the following is a good general recipe to follow:
define a list of terms to target for each page of your site
implement those terms in the meta tags and body of each page
create a network of inbound links to your site
We've had great success helping small to medium sized businesses boost their web traffic using search optimization that works. Please contact us to get started today.
 Our search optimization portfolio
|